“Scent is a memory that stays with you forever.” - Claire
The wedding world is always evolving, with each season introducing new trends that capture the essence of celebration. One of the most personal and emotional trends taking center stage today is custom wedding scents, also known as scentscaping. In the latest episode of Bridal Club, Andrea Cole sits down with Claire Ellis, founder of Malibu Apothecary, to explore how scent can elevate your wedding experience, create lasting memories, and leave an unforgettable impression on your guests.
Scent: The Key to Reliving Wedding Memories
Claire Ellis has built Malibu Apothecary on the belief that scent has a profound connection to memory. Claire explains that our sense of smell is the strongest trigger for memory, making it a powerful way to capture the emotions and magic of a wedding day. “Our olfactory system is directly connected to the part of the brain responsible for memory and emotion. That’s why scent can instantly take you back to a specific moment in time,” Claire shares.
Imagine catching a hint of the fragrance that surrounded you during your wedding ceremony—the joy, the love, the magic—all flooding back as if you’re reliving it for the first time.
A Signature Scent for Your Love Story
From custom perfumes and scented candles to room sprays or HVAC scents that envelop the venue, creating a bespoke wedding fragrance can be as unique as your love story. Claire shares that the process can take anywhere from a few days to several weeks, ensuring the scent is crafted with precision, care, and the finest non-toxic ingredients.
“We design scents that reflect a couple’s journey—tying together meaningful memories, places, and moments. It’s all about creating a sensory experience that connects them to their day forever,” Claire explains.
The Perfect Guest Gift: Scented Keepsakes
Custom wedding scents aren’t just for the big day—they’re the perfect way to give your guests a piece of your love story to take home. Imagine gifting beautifully crafted candles, mini perfumes, or room sprays featuring your wedding’s signature scent. These thoughtful favors allow guests to relive the magic of your wedding every time they light a candle or catch the familiar fragrance.
It’s more than just a gift; it’s a lasting connection to the joy and celebration shared on your special day.
Make Your Love Story Last Forever
Ready to elevate your wedding with a scent that tells your story? Visit Malibu Apothecary to learn more about custom scents and bridal packages. You can even join one of Claire’s popular workshops to create a bespoke fragrance that’s uniquely yours.
And don’t forget to preserve the beauty of your wedding flowers with dbandrea®, the nation’s leading flower preservation firm. Together, your signature scent and preserved blooms will keep the magic of your wedding day alive—long after the last dance.
Listen to the Full Episode
For a deeper dive into the world of wedding scents, be sure to check out the full podcast episode with Claire Ellis on Bridal Club. You’ll hear more about Claire’s journey, her passion for scent, and her tips for creating the perfect fragrance for your wedding day.
The Bridal Club™ Podcast: Your go-to source for exclusive insights from top luxury planners and real brides. Get inspired and discover expert guidance to help you create your dream day. Learn more here.
