In the latest episode of our podcast, Bridal Club™, I had the pleasure of speaking with Dawn Weisberg, the brilliant mind behind Tularosa Flowers. Based in Southern California, Dawn's floral design studio specializes in creating stunning floral arrangements for weddings, no matter the scale or budget.
From Costume Design to Floral Design
Dawn's journey into the world of floral design is both inspiring and relatable. With over 20 years of experience as a costume designer for film and theater, she decided to pivot her career after feeling unfulfilled in the entertainment industry. Her experience in that fast-paced, collaborative environment prepared her for the world of wedding design. “When I was planning my own wedding, I realized I could turn my passion for flowers into a career,” she explains.
Dawn’s approach combines a deep understanding of emotion and aesthetics, believing that flowers play a crucial role in heightening the feelings of joy and nostalgia during significant life events.
The Iconic Pink Wedding
One of the standout projects in Dawn's portfolio is a wedding that captured the hearts of many—referred to affectionately as the "Pink Wedding." This micro wedding, hosted for a bride who is also a wedding photographer, was inspired by the whimsical concept of “Marie Antoinette meets Malibu Barbie.”
What makes this wedding remarkable is the freedom given to Dawn by the brides and planner. “They trusted me completely and said, ‘just go for it!’” she recalls. The result was a vibrant celebration filled with lush pink florals that became an instant sensation on social media.
"It's all about being true to yourself," Dawn emphasizes. "A wedding should be a heightened version of who you are." She encourages couples to draw inspiration not only from wedding-centric sources but also from art and architecture, which can help create a wedding that feels authentic and personalized.
How to Create an Elevated Wedding Aesthetic
For those planning a wedding, the prospect of creating a luxurious atmosphere without breaking the bank can seem daunting. Dawn shared her insights on how to level up the wedding experience, regardless of budget.
- Guest Count Matters: One of the biggest factors affecting wedding costs is the number of guests. Each additional table and bouquet adds up. Dawn suggests considering a smaller guest list if you want to allocate more funds towards decor and experience. “Being modest in your guest count can free up more budget for decor and ambiance,” she advises.
- Define Your Priorities: Dawn emphasizes the importance of understanding which moments matter most to you. Whether it’s the ceremony, the reception, or a specific design element, prioritize your spending accordingly. “Start from a place of mood and emotion,” she suggests. “What feeling do you want to evoke? From there, I can help fill in the details with flowers and color.”
- Create Dramatic Moments: Rather than scattering flowers thinly across every table, Dawn recommends creating a few impactful design moments. Consider using different floral arrangements for different tables or focusing on a stunning arch or centerpiece that draws attention. “It’s about making a statement in key areas,” she explains.
- Mix It Up: When working with a larger number of tables, try varying the table designs. Dawn often incorporates multiple designs into her weddings to balance the budget while maintaining visual interest. “This allows for a mix of fuller arrangements and simpler, candle-centric tables,” she says.
Celebrate Your Unique Vision
In a world where trends come and go, the essence of a wedding should always reflect the couple's unique story. Whether you're planning a grand celebration or an intimate gathering, Tularosa Flowers is there to make your vision bloom beautifully. And by preserving your flowers with dbandrea®, you can bring your wedding day home with you in a keepsake that will last for years.
To hear more about Dawn’s insights and experiences, listen to the full podcast episode here. For those looking to transform their wedding day with stunning floral designs, be sure to follow Tularosa Flowers on their Instagram for inspiration and updates. And for the ultimate wedding keepsake, be sure to book your bridal bouquet preservation with dbandrea®.
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